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  • "Be Bold" means that your greatest chances for success come from bold actions.
  • When you experiment, make big changes.
  • When you choose factors, choose as many as you can afford to study.
  • Choose factors nobody has studied before.
  • Dare to ignore company folklore.
  • Be willing to question theories.
  • Be bold, but don't be reckless. Gambling is for vacations -- not your work. Use Designed Experiments to help you manage your bold experimentation.

 







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